What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

There are five global marketing product and promotional strategies. (1) Sell the same home country product using the same home country promotion in a foreign country (product extension strategy).
(2) Sell the same home country product using an adapted promotion strategy in a foreign country (communication adaptation strategy).
(3) Sell an adapted home country product using the same home country promotion in a foreign country (product adaptation strategy).
(4) Sell an adapted home country product using an adapted home country promotion in a foreign country (dual adaptation strategy).
(5) Create a new product for a foreign market (product invention strategy). See Figure 7-5.