Asked by Lizbeilyn Ozoria on May 26, 2024
Verified
Global sourcing, exporting/importing, and licensing/franchising are market-entry strategies for conducting international business.
Market-Entry Strategies
Plans developed by businesses to enter new markets and establish a presence in them.
Global Sourcing
The purchase of materials or services from around the world for local use.
Licensing/Franchising
A business method where a company (franchisor) allows others (franchisees) to operate a business using its trademark, model, and processes in exchange for a fee.
- Distinguish among the assorted approaches for establishing a presence in global markets, including but not limited to, imports, exports, sourcing globally, and licensing arrangements.
Verified Answer
MP
Makena ParamoMay 27, 2024
Final Answer :
True
Explanation :
Global sourcing, exporting/importing, and licensing/franchising are commonly used market-entry strategies for businesses to enter into the international market.
Learning Objectives
- Distinguish among the assorted approaches for establishing a presence in global markets, including but not limited to, imports, exports, sourcing globally, and licensing arrangements.