Weaknesses that cannot be converted into strengths are called _____.

A) ​threats
B) ​limitations
C) ​uncontrollables
D) ​capabilities
E) ​failures

Uncontrollables

External factors that a business cannot control or influence, such as economic conditions, competition, and government regulation.

Limitations

Constraints or restrictions that hinder progress or reduce the effectiveness of actions and strategies.

Converted

Refers to customers or users who have taken a desired action as a result of marketing efforts, such as making a purchase or signing up for a newsletter.