​Vertical contracts that aim to decrease retailer prices typically

A) ​Benefit the consumer,hurt the manufacturer and the retailer
B) Benefit the manufacturer,hurt the consumer and retailer
C) Benefits the consumers,manufacturers and retailers
D) ​Hurts all the manufacturers,consumers and retailers

Decrease Retailer Prices

A strategy where retailers lower the prices of goods or services, potentially to increase sales volume or clear inventory.

Vertical Contracts

Arrangements between companies at different levels in the supply chain, such as manufacturers and retailers, to control the supply and price of products.

Benefits

Advantages or favorable outcomes resulting from specific actions, policies, or circumstances.