Traditionally, the biggest disadvantage of radio advertising has been that radio ads

A) have a long exposure time.
B) are expensive.
C) are audio-only.
D) have a narrow transmission.
E) don't allow marketers to segment audiences.

Radio Advertising

A form of marketing communication that uses radio waves to promote products or services to the listening audience, leveraging the reach and influence of radio stations.

Audio-Only

Content that is available in sound form only, without any visual element, such as podcasts or music.