In an episode of the Big Bang Theory, the main character, Sheldon, can be seen sitting on the floor of a store with two video game systems in front of him-a PS4 and an Xbox One; he is trying to make a decision on which one to buy. This is an example of

A) joint marketing.
B) co-branding.
C) media marketing.
D) product placement.
E) direct marketing.

Question

denish segar · Accepted Answer

Final Answer : D, Explanation :  This scenario is an example of product placement, where products (in this case, the PS4 and Xbox One) are placed in a television show as part of the scene, thereby promoting them indirectly to the audience.

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