To best respond to rumors or misinformation in the marketplace,what social media strategy would be most effective?

A) Join existing conversations.
B) Use content marketing.
C) Choose a new compositional mode.
D) Increase the use of community building.
E) Change your online personality.

Online Personality

The character or persona an individual presents on digital platforms, which can vary greatly from their real-life demeanor.

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Misinformation

False or inaccurate information that is spread, intentionally or unintentionally, without malicious intent.