Asked by Molly Flynn on May 14, 2024
Verified
The two-factor theory suggests that there is an optimal number of repetitions for a message.
Two-Factor Theory
A theory that proposes two factors, hygiene and motivators, are necessary to influence job satisfaction and motivation.
- Recognize the concept and application of the two-factor theory concerning advertisement repetition.
Verified Answer
CM
Chris MciffMay 19, 2024
Final Answer :
False
Explanation :
The two-factor theory of advertising, developed by Herbert E. Krugman, suggests that repeated exposure to an advertisement affects the viewer's attitude in two phases: increasing interest and acceptance with initial exposures, but leading to boredom and irritation with too many repetitions. It does not specify an optimal number of repetitions for a message.
Learning Objectives
- Recognize the concept and application of the two-factor theory concerning advertisement repetition.
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