Asked by Terry Valentine on May 20, 2024
Verified
Scott thought of himself as a very successful marketer. He created a campaign with a product logo that was very popular and that customers associated with a quality product. It was so popular that, in a few months, the logo began to appear almost everywhere. Instead of increasing sales of the product, customer demand began to decrease as the competitor's product became more successful. What characteristic of learning was ruining Scott's apparent success?
A) Too much repetition was decreasing the strength of the CS, thus leading to extinction of the learned relationship between the logo and the quality of the product.
B) Customers confused Scott's logo with the logo of Scott's competitor, thus cognitive learning was incomplete and Scott lost customers.
C) The logo produced only a fixed-ratio schedule of reinforcement that did not sustain sales, while Scott's competitor used a variable-ratio schedule.
D) Scott never provided any positive reinforcement for purchasing his product and thus customers became disinterested in the logo.
CS Decreasing
A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.
Cognitive Learning
A style of learning that emphasizes understanding, organizing, and applying information logically and systematically.
Fixed-Ratio Schedule
A reinforcement strategy in operant conditioning where a response is reinforced only after a specified number of responses, commonly used in behavior modification programs.
- Comprehend the instances of extinction, stimulus generalization, and stimulus discrimination in learning scenarios.
- Investigate the consequences of continuous advertisement exposure and its ability to promote learning or induce exhaustion.
Verified Answer
KW
Kosisochi William UdozorhMay 24, 2024
Final Answer :
A
Explanation :
Too much repetition can lead to extinction in conditioning, where the conditioned stimulus (in this case, the logo) loses its ability to elicit the conditioned response (positive perception of quality) due to overexposure. This phenomenon can explain the decrease in customer demand despite the logo's initial popularity.
Learning Objectives
- Comprehend the instances of extinction, stimulus generalization, and stimulus discrimination in learning scenarios.
- Investigate the consequences of continuous advertisement exposure and its ability to promote learning or induce exhaustion.