The shared meanings, beliefs, morals, values, and customs of a group of people constitute its

A) reference group.
B) family.
C) culture.
D) cognitive frame.
E) evoked set.

The shared meanings, beliefs, morals, values, and customs of a group of people constitute its culture. Choice A is incorrect because a reference group is a group of people that an individual uses as a standard for attitudes, values, beliefs, behaviors, and perceptions. Choice B is incorrect because a family is a social unit consisting of parents and their children, whether living together or not. Choice D is incorrect because a cognitive frame refers to the set of ideas, values, attitudes, and beliefs that individuals use to filter and interpret information from the world around them. Choice E is incorrect because an evoked set refers to the set of brands that consumers consider when making a purchasing decision.