Asked by Vukosi Ellon on May 13, 2024
Verified
Sarah, who lives in Boston, refers to Pepsi as "tonic," while Kent, who lives in Chicago, calls it "pop." This is an example of a regional culture difference that marketers must consider.
Regional Culture
The influence of the area within a country in which people live.
Pepsi
A global beverage and food company known for its flagship product, Pepsi-Cola, a carbonated soft drink.
- Understand how cultural differences influence consumer preferences and marketing approaches.
Verified Answer
DS
Dideoluwa SotuboMay 19, 2024
Final Answer :
True
Explanation :
Regional culture differences can impact consumer behavior and marketers must consider them when creating marketing strategies. A common example is the difference in language and terminology used for certain products in different regions.
Learning Objectives
- Understand how cultural differences influence consumer preferences and marketing approaches.
Related questions
_____ Is the Integrated,accepted Pattern of Human Behavior,including Thought,speech,beliefs,actions,and Artifacts ...
After Marta Graduated from College, She Found a Steady and ...
The Shared Meanings, Beliefs, Morals, Values, and Customs of a ...
Beverage Firms Sometimes Hire Attractive Young People to Sit at ...
Cultural Nuances, Subcultures, and Consumers' Different Views of Their Roles ...