Asked by Vukosi Ellon on May 13, 2024

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Sarah, who lives in Boston, refers to Pepsi as "tonic," while Kent, who lives in Chicago, calls it "pop." This is an example of a regional culture difference that marketers must consider.

Regional Culture

The influence of the area within a country in which people live.

Pepsi

A global beverage and food company known for its flagship product, Pepsi-Cola, a carbonated soft drink.

  • Understand how cultural differences influence consumer preferences and marketing approaches.
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Dideoluwa SotuboMay 19, 2024
Final Answer :
True
Explanation :
Regional culture differences can impact consumer behavior and marketers must consider them when creating marketing strategies. A common example is the difference in language and terminology used for certain products in different regions.