Asked by Shubhansh Singh on Apr 30, 2024
Verified
The organizational buying process is impacted by a variety of factors, including social and organizational factors but not individual factors.
Individual Factors
Personal characteristics or traits that affect consumer behavior, including age, income level, education, and personal preferences.
Organizational Buying
Organizational buying refers to the decision-making process and purchase activities undertaken by formal organizations to acquire products and services for their own use or production.
- Understand the procedures and principles of the organizational purchasing process.
- Ascertain the impact that psychological, social, and economic variables have on the decision-making process of buyers.
Verified Answer
CR
Chrystal Ruth StoutApr 30, 2024
Final Answer :
False
Explanation :
Individual factors such as personal motivations, perceptions, and preferences of the members of the buying center can significantly impact the organizational buying process.
Learning Objectives
- Understand the procedures and principles of the organizational purchasing process.
- Ascertain the impact that psychological, social, and economic variables have on the decision-making process of buyers.
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