The home stadium of the Miami Dolphins was once known as Joe Robbie Stadium but is now called Hard Rock Stadium.Which PR activity by the Hard Rock Cafe organization does this example best illustrate?

A) positioning a product
B) sponsoring an event
C) purchasing naming rights
D) engaging in media relations

Naming Rights

The commercial right to name a venue or event, often purchased by corporations for marketing and brand visibility purposes.

Hard Rock Stadium

A multi-purpose stadium located in Miami Gardens, Florida, known for hosting the Miami Dolphins, University of Miami football games, and other major events.

PR Activity

Actions and strategies employed by individuals or companies to manage their public image and communicate with their audience.