Asked by Brian Triger on Jun 06, 2024
Verified
Speedy Shoes,an athletic footwear company,provided $80,000 to the Chicago Marathon.The company name will appear on the back of t-shirts provided to marathon participants.Which term describes this PR activity?
A) product endorsement
B) corporate sponsorship
C) retail placement
D) venue sponsorship
Corporate Sponsorship
A form of marketing in which a company pays to be associated with a particular event, team, or organization for brand exposure and commercial benefit.
- Gain insight into the significance and effects of corporate sponsorships and naming rights on sports organizations.
Verified Answer
JG
Jackie GibbsJun 06, 2024
Final Answer :
B
Explanation :
This is an example of corporate sponsorship, as Speedy Shoes is providing financial support to an event in exchange for recognition of their brand.
Learning Objectives
- Gain insight into the significance and effects of corporate sponsorships and naming rights on sports organizations.
Related questions
Which Statement About the Naming Rights for Athletic Venues Is ...
Currently,less Than Half of All Venues for NFL and MLB ...
The Home Stadium of the Miami Dolphins Was Once Known ...
Surveys Indicate That the Best Sports Arena and Stadium Names ...
Soccer,football,baseball,and Other Sports Are the Most Frequently Watched Events on ...