The equestrian supplies salesperson received disagreement signals from the stable owner to whom she is trying to sell a new ointment for treating localized infections. She should:

A) aggressively continue the planned presentation.
B) ask a series of "yes" or "no" questions to increase the stable owner's involvement.
C) temporarily reduce pressure on the stable owner to buy.
D) give up and look for another buyer.
E) maintain the sales pressure knowing that the stable owner will buy the product.

Question

Hamna Faisal · Accepted Answer

Final Answer : C, Explanation :  Temporarily reducing pressure on the stable owner allows for a more comfortable environment, potentially leading to a more open discussion about the product and its benefits, without making the stable owner feel forced into a decision. This approach respects the stable owner's current hesitation and can build trust, which is more effective for long-term relationships and potential sales than aggressive tactics or giving up too quickly.

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