Asked by Farhan Malik on Apr 26, 2024
Verified
The Daytona 500,a NASCAR motor race,runs over a one-week period in February.What is the first step the Daytona 500 PR team should take to promote the event?
A) forming partnerships with Daytona hotels and restaurants
B) establishing a website and Facebook page to attract racing fans
C) setting up kiosks around Daytona with information for visitors
D) creating a race blog that will be updated hourly with race results
PR Team
A group of professionals specializing in public relations, responsible for managing the communication between an organization and its publics.
Daytona 500
A prestigious NASCAR Cup Series motor race held annually in Daytona Beach, Florida.
Racing Fans
Individuals enthusiastically interested in automobile, horse, or various types of racing, often following events and supporting teams or athletes.
- Identify efficacious public relations techniques for the publicity of events and items.
Verified Answer
VR
Veronica RodriguezApr 29, 2024
Final Answer :
B
Explanation :
Establishing a website and social media presence is crucial for promoting any event, as it allows for easy access to information and attracts a wider audience. Additionally, having a Facebook page specifically tailored to racing fans can increase engagement and buzz surrounding the Daytona 500. While partnerships with local businesses and information kiosks may also be important for promoting the event, they are not the first step that should be taken. Creating a race blog that is updated hourly may be too time-consuming and may not attract as much attention as a social media presence.
Learning Objectives
- Identify efficacious public relations techniques for the publicity of events and items.