Asked by Ramesh Suresh on Jun 10, 2024
Verified
As a promotion mix element, public relations refers to
A) the two-way flow of personal communication between the firm and its customers.
B) advertising focused on promoting the company's image with its customers.
C) communication focused on promoting positive relations between a firm and its stakeholders.
D) nonpersonal promotional communication about a firm's goods and services.
E) a set of nonpersonal communication tools designed to stimulate more frequent purchases of a product.
Public Relations
Public Relations is the professional maintenance of a favorable public image by a company, other organization, or famous person.
Stakeholders
Individuals or groups with an interest or concern in an organization, project, or decision.
- Understand the importance of public relations in the marketing mix.
Verified Answer
AS
Andrew StyronJun 10, 2024
Final Answer :
C
Explanation :
Public relations involves communication strategies and activities aimed at promoting positive relations between a firm and its stakeholders, including customers, employees, investors, and the general public. It focuses on building and maintaining a positive image and managing the flow of information between the company and its various publics.
Learning Objectives
- Understand the importance of public relations in the marketing mix.