Asked by Gökçe Cineli on Feb 18, 2024
Verified
The best way to discover latent needs is to interview people.
Entrepreneurship
A way of thinking, acting, and being that combines the ability to find or create new opportunities with the courage to act on them.
- Techniques for effective interviewing
- Understanding the concept of latent needs
- Importance of conducting interviews in the discovery process
Verified Answer
JS
Jenna Short
Feb 18, 2024
Final Answer :
False
Explanation :
Latent needs are often unconscious and not directly expressed, making them difficult to uncover through interviews alone. Observational techniques, ethnographic research, and indirect questioning are more effective in discovering latent needs.
Learning Objectives
- Techniques for effective interviewing
- Understanding the concept of latent needs
- Importance of conducting interviews in the discovery process