Successful marketing and sales messages begin with

A) an understanding of audience needs.
B) an awesome marketing campaign.
C) a persuasive call to action.
D) an all-out effort to recruit marketing personnel.
E) a list of benefits.

Audience Needs

The requirements or expectations of the audience that need to be met by the content or presentation for effective communication.

Marketing Campaign

A strategic effort by a company to promote a product, service, or brand across different mediums to achieve specific business objectives.

Persuasive Call

A persuasive call is a communication attempt, often in sales or marketing, aimed at convincing the recipient to take a specific action, such as making a purchase or adopting a viewpoint.