Asked by Manfred Leung on Apr 26, 2024
Verified
______ sources of information should be checked first since they are less expensive.
A) Primary
B) Preliminary
C) Secondary
D) Subsequent
Secondary Sources
Information that has been collected, interpreted, or processed by others, typically used in academic and professional research.
Information Sources
Various means through which data and information can be obtained, including books, journals, online databases, and interviews.
- Acquire knowledge about the roles of primary, secondary, and tertiary data in marketing research.
Verified Answer
MO
Maurice ObeidApr 30, 2024
Final Answer :
C
Explanation :
Secondary sources of information are typically less expensive to access than primary sources because they are already compiled, analyzed, and summarized, making them a more cost-effective starting point for research.
Learning Objectives
- Acquire knowledge about the roles of primary, secondary, and tertiary data in marketing research.
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