Asked by Lizbeth Garza on Jul 03, 2024
Verified
Arthur, a grocery store manager, politely asks customers to fill out a three-question survey about their shopping experience as they are leaving the store. The data collected from these surveys would best be described as ______.
A) tertiary data
B) secondary data
C) primary data
D) relative data
Primary Data
Data that is collected firsthand by the researcher for a specific research purpose or project.
Tertiary Data
Information that has been collected and processed from secondary sources rather than obtained directly from original sources.
- Discern the differences and applications of primary, secondary, and tertiary data in marketing investigations.
Verified Answer
CJ
Cynthia Jones-WashingtonJul 10, 2024
Final Answer :
C
Explanation :
The data collected directly from customers through surveys about their shopping experience is considered primary data because it is original data gathered for a specific purpose or for a specific research project.
Learning Objectives
- Discern the differences and applications of primary, secondary, and tertiary data in marketing investigations.
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