Asked by Layton Bicanovsky on Apr 24, 2024
Select a nonprofit organization you are familiar with. Create a logic model for achieving strategic outcomes from social media for that organization.
Logic Model
A systematic and visual way to present and share an understanding of the relationships among the resources, activities, outputs, and outcomes of a program.
Strategic Outcomes
The intended results or impacts of an organization's strategy, typically reflecting long-term goals.
- Understand the significance of strategic communications and their connection to organizational objectives and marketing efforts.
- Recognize the importance of corporate branding in the execution of effective public relations strategies.
- Examine the significance of dividing markets, the quartet of marketing mix elements, and cohesive communications in crafting successful marketing tactics for nonprofits.
Learning Objectives
- Understand the significance of strategic communications and their connection to organizational objectives and marketing efforts.
- Recognize the importance of corporate branding in the execution of effective public relations strategies.
- Examine the significance of dividing markets, the quartet of marketing mix elements, and cohesive communications in crafting successful marketing tactics for nonprofits.