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Asked by Diana Morrissey on Jun 11, 2024

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Scenic Cinemas surveyed its audience and found that while most movie goers prefer weekends,seniors visit on weekdays.How should the theatre respond?​

A) ​Increase prices for the weekday shows,decrease the prices for the weekend shows
B) Decrease both the weekday and weekend ticket prices
C) Decrease prices for the weekday shows,increase prices on the weekends
D) ​Increase both the weekday and weekend prices

Increase Prices

The action of raising the selling price of products or services, typically to reflect increased costs or improved value.

Decrease Prices

Refers to a reduction in the cost at which goods or services are sold, typically to stimulate demand or respond to market conditions.

Weekends

A portion of the week typically considered as a time for rest and leisure, often comprising Saturday and Sunday.

  • Understand strategic pricing decisions based on audience segmentation insights.
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MF
Michael Fernando FloresJun 16, 2024
Final Answer :
C
Explanation :
The theatre should decrease prices for weekday shows and increase prices on weekends. This would encourage seniors to continue visiting on weekdays while enticing more weekend visitors, who according to the survey, are the majority of movie-goers. It also ensures that the theatre will not lose revenue by decreasing prices for both weekday and weekend tickets.

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