Asked by ashok Gadiparthi on Apr 26, 2024
Verified
Sandra is excited about going shoe shopping with her friends later in the day. Before she goes, she thinks about the stores she wants to visit and the brands that she would like to try. These are all part of Sandra's ______.
A) evoked set
B) cognitive dissonance
C) black box
D) market segment
Evoked Set
The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
- Identify the differences between external and internal factors that affect consumer behavior.
Verified Answer
RK
Rylie KalinaApr 27, 2024
Final Answer :
A
Explanation :
The evoked set refers to the group of brands or products a consumer can recall from memory when considering a purchase decision. Sandra thinking about the stores she wants to visit and the brands she would like to try fits this concept, as these are the options she is considering.
Learning Objectives
- Identify the differences between external and internal factors that affect consumer behavior.
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