Sandra is currently pursuing her degree in public relations and mass communication. She does well in her subjects and often receives high grades. On completion of her studies, she intends to pursue an international career that will give her substantial exposure to international business settings. What can she do, in addition to studying, to help her gain more international career experience?

Sandra can learn different languages and be aware of cultural differences that will help in her career in the future. She should also check whether her university conducts international case studies, overseas campuses, and student exchanges, and if it does, she should make good use of them. Head hunters are often looking for people with deep bicultural fluency and experience in several countries, with China, India, and Brazil at the top of the list.