Beliefs about what is good or bad, right or wrong are called:

A) organizational citizenship.
B) values.
C) collectivism.
D) moral intensity.
E) extroversion.

Values

Core beliefs or principles that guide an individual's or organization's behavior, decision-making, and interactions with others.

Organizational Citizenship

The behavior of an individual that is discretionary, not directly or explicitly recognized by the formal reward system, and that promotes the effective functioning of the organization.

Good or Bad

Terms describing the positive or negative judgement or quality of an action, decision, or outcome within an organizational or general context.