Research on effort justification and cognitive dissonance theory might suggest that we will be more attracted to potential dating partners who ____ than potential dating partners who ____.

A) are physically attractive; are not
B) play "hard to get"; do not
C) are similar to us; are not
D) flatter us; don't

Effort Justification

The cognitive dissonance reduction mechanism where individuals attribute a higher value to an outcome they had to put effort into achieving, regardless of the actual value.

Cognitive Dissonance Theory

A psychological theory that suggests discomfort arises from holding two conflicting beliefs simultaneously, leading individuals to change their attitudes or beliefs to reduce discomfort.

Attracted To Partners

The phenomenon of feeling drawn towards other individuals for romantic or platonic relationships.