Asked by Teresa Salina on Jul 06, 2024
Verified
Relationship management concentrates on short-term interactions with customers.
Relationship Management
Strategies and practices for managing an organization’s interactions with customers, clients, and sales prospects.
Short-term Interactions
Brief or temporary exchanges or relationships between individuals or entities, often with specific and limited objectives.
- Recognize the importance of relationship management and its focus on long-term customer engagement.
Verified Answer
ZF
Zainab FateemaJul 08, 2024
Final Answer :
False
Explanation :
Relationship management focuses on building long-term relationships with customers, aiming to foster loyalty and repeat business rather than just short-term interactions.
Learning Objectives
- Recognize the importance of relationship management and its focus on long-term customer engagement.
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