__________ refers to an organisation acquiring or developing an attribute or combination of attributes that allows it to outperform its rivals.

A) Competitive effectiveness
B) Rival behaviour
C) Competitive advantage
D) Competitive success
E) Dominating competition

Competitive Advantage

is the attribute that allows an organization to outperform its competitors, resulting from unique resources, capabilities, or strategies.

Rival Behaviour

Actions or strategies adopted by companies in competition with one another to gain an advantage or market share.

Competitive Effectiveness

The ability of an organization to implement strategies that secure a competitive edge and achieve desired outcomes efficiently.