Asked by Aliya leblanc on Jul 04, 2024

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Reference groups include only family members whom we have grown up with and trust.

Reference Groups

Groups that individuals compare themselves to for self-evaluation or as a source of personal standards.

  • Understand the impact of informal groups as opposed to membership reference groups on consumer decisions.
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JH
Julia HannahJul 11, 2024
Final Answer :
False
Explanation :
Reference groups can include a wide range of groups such as family, friends, co-workers, clubs, professional groups, and others that individuals use as a standard for evaluating themselves and their own behavior, not just family members.