A reference group may have direct or indirect influence on your attitude toward a clothing store.

Reference groups can have a direct or indirect impact on an individual's attitudes towards various products, services, or brands, including clothing stores. Reference groups can shape a person's preferences, opinions, and behaviours by providing social cues, norms, or standards. For instance, a person may be influenced by the opinions or recommendations of their family, friends, colleagues, celebrities, or online influencers when choosing a clothing store, selecting a particular outfit, or assessing the quality and style of clothing items. This social influence can be positive or negative, depending on the group's characteristics and the individual's perception of their relevance, attractiveness, and similarity. Therefore, understanding the role of reference groups in shaping consumer attitudes is crucial for marketers, as it can provide insights into the effective ways of targeting, positioning, and communicating with their target audiences.