Qualitative research is useful because it does what?

A) Identifies how many users like your brand
B) Generates user-driven insights about the brand
C) Enables you to measure differences between brands
D) Enables you to track the brand's performance

User-Driven Insights

User-driven insights are understandings and conclusions derived from the analysis of user data, behaviors, and feedback, which inform product development and marketing strategies.

Qualitative Research

Qualitative research is a research method focused on understanding concepts, thoughts, or experiences through non-numeric data like interviews, observations, and text analysis.

Track the Brand's Performance

Refers to the process of measuring and evaluating the success and progress of a brand over time in the market.