Asked by Marie Monville on Jun 28, 2024
Verified
Purple cows represent the creation of a competitive advantage.
Purple Cows
A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.
Competitive Advantage
A condition that allows a company or country to produce a good or service of equal value at a lower price or in a more desirable fashion for customers.
- Grasp the role and impact of competitive advantage in marketing.
Verified Answer
VL
vishnu lakshmananJul 05, 2024
Final Answer :
True
Explanation :
Purple cows symbolize something extraordinary and remarkable in business, which Seth Godin argues is essential for creating a competitive advantage in a crowded market.
Learning Objectives
- Grasp the role and impact of competitive advantage in marketing.
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