Political priming refers to the idea that the issues covered in media broadcasts directly influence the information that people use to judge the president and other politicians.

Political priming is a well-established concept in political communication and psychology research. Studies have shown that the issues highlighted in media coverage can shape the public's attitudes towards political figures and affect their voting decisions. For example, if a news outlet consistently covers stories about a particular issue or problem (such as the economy, national security, or healthcare), people will likely consider that issue as more important when evaluating politicians.