Persuasion is necessary when

A) you anticipate that your audience will agree with your position.
B) your audience may have resistance about your idea.
C) audience attitudes match the objectives of your plan.
D) your message is especially attractive to the audience.

Resistance

Opposition or pushback encountered when attempting to initiate change or introduce new ideas, often due to reluctance to adapt.

Persuasion

The act of convincing others to change their attitudes, beliefs, or actions through arguments or appeal.

Audience Attitudes

Audience attitudes refer to the predispositions or feelings a specific group of people holds towards a particular topic, speaker, or message, influencing how they receive and interpret communication.