All of the following are goals of an adjustment message except to

A) ​rectify the wrong, if one exists.
B) ​regain the confidence of the customer.
C) ​demonstrate why your company is superior.
D) promote future business.

The primary goals of an adjustment message are to rectify any wrongs, regain customer confidence, and promote future business. Demonstrating why your company is superior is not a direct goal of an adjustment message; the focus should be on addressing the customer's concerns and resolving the issue at hand.