People often equate quality with price. This belief has led to which of the following pricing strategies?

A) prestige pricing
B) odd pricing
C) reference pricing
D) price lining

Prestige Pricing

A pricing strategy where prices are set higher than average to create a perception of exclusivity and high quality.

Quality

The degree to which a product, service, or process meets specified standards or fulfills customer needs and expectations.

Odd Pricing

A pricing strategy where goods are priced just below a round number, e.g., $1.99 instead of $2.00, to make the price seem more attractive to consumers.