People in the organization must be aware of the need for change,believe in the potential value of the changes proposed,and be willing to change their behaviors in order for change to be effective.

Need For Change

The requirement or motivation for making alterations or adjustments in one's personal life, work environment, or society.

Potential Value

The inherent worth or usefulness that something might have under certain conditions, often considered in investments and project planning.

Behaviors

The actions or reactions of individuals or groups in response to external or internal stimuli.