Asked by Connor Dimarco on Jul 22, 2024
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Richard Walton's principle "diffuse or die" means that if diffusion does not occur, the pilot project and its leaders become more and more isolated.
Diffuse or Die
A phrase implying that for innovations or ideas to survive, they must be spread and adopted widely; otherwise, they risk being forgotten or becoming obsolete.
Richard Walton
A figure associated with theories or concepts in organizational behavior or management, but requires further context for a specific definition.
Diffusion
The mechanism through which an inventive idea is transmitted over time through selected routes among members of a societal system.
- Acquire insight into the notion of diffusion as it applies to innovation and its inherent difficulties.
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Learning Objectives
- Acquire insight into the notion of diffusion as it applies to innovation and its inherent difficulties.
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