Asked by Connor Dimarco on Jul 22, 2024

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Richard Walton's principle "diffuse or die" means that if diffusion does not occur, the pilot project and its leaders become more and more isolated.

Diffuse or Die

A phrase implying that for innovations or ideas to survive, they must be spread and adopted widely; otherwise, they risk being forgotten or becoming obsolete.

Richard Walton

A figure associated with theories or concepts in organizational behavior or management, but requires further context for a specific definition.

Diffusion

The mechanism through which an inventive idea is transmitted over time through selected routes among members of a societal system.

  • Acquire insight into the notion of diffusion as it applies to innovation and its inherent difficulties.
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AJ
Andrea JacksonJul 24, 2024
Final Answer :
True
Explanation :
Richard Walton's principle "diffuse or die" suggests that for a pilot project to succeed and have a lasting impact, its ideas and practices must spread beyond the initial test environment. Without diffusion, the project risks stagnation and the leaders may become isolated, hindering broader organizational change.