One way to overcome audience resistance to your message is to

A) use the hard-sell approach.
B) address possible concerns that your audience has.
C) emphasize the potential problems.
D) emphasize the consequences of non-compliance.
E) identify areas where competitors fall short.

By addressing possible concerns that the audience might have, you demonstrate that you have thought about their perspective and have taken into consideration their needs and objections. This can help to build trust and create a more receptive audience. Using a hard-sell approach and emphasizing potential problems can actually increase resistance, as it can come across as pushy and scare tactics. Emphasizing consequences can be effective, but may also create a negative tone. Identifying areas where competitors fall short can be helpful, but should be used carefully, as it can also come across as a sales tactic.