Asked by Shailyn Serrata on Jul 15, 2024
Verified
Consider a simple promotional message such as 'Take in a great view-Bungee Jump!' According to Chaiken and Eagly (1983) , the most effective medium to spread it is:
A) radio.
B) TV.
C) print.
D) flyers.
Promotional Message
Communications designed to inform, persuade, or remind individuals about a product, service, or brand.
Effective Medium
A concept in materials science that represents composite materials as homogenized or effective media with average properties.
Bungee Jump
A sport or activity where individuals jump from high structures while connected to a long elastic cord.
- Evaluate the efficiency of diverse methods and approaches in influential communication within different settings.
- Comprehend the effect advertising methods have on consumer actions and viewpoints.
Verified Answer
JM
Joseph McGuireJul 21, 2024
Final Answer :
B
Explanation :
According to Chaiken and Eagly (1983), television is the most effective medium for spreading a simple promotional message like 'Take in a great view-Bungee Jump!' because it combines visual and auditory stimuli, making the message more engaging and memorable.
Learning Objectives
- Evaluate the efficiency of diverse methods and approaches in influential communication within different settings.
- Comprehend the effect advertising methods have on consumer actions and viewpoints.
Related questions
Explain How You Can Build Credibility Through the Use of ...
According to the _____ Principle, Rare Opportunities Are More Valuable ...
Fear-Based Messages (E ...
What Are the Two Factors Which Influence Whether a Person ...
According to ELM,persuasive Messages That People Receive Through the Central ...