Asked by Brianna Sparks on Jun 04, 2024
Verified
Of the following,which is likely to be smallest in size or number?
A) SOM
B) SAM
C) TAM
D) All are roughly equal in size,though they represent different segments of a potential customer base.
SAM
Serviceable available market; the section of the TAM that your product or service intends to target.
SOM
Share of market; the portion of SAM that your company is realistically likely to reach.
TAM
Total available market; the total market demand for a product or service.
- Absorb the framework and tactics for measuring market size and distinguishing the discrepancies between Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market.
Verified Answer
SS
Sukhkirat SinghJun 09, 2024
Final Answer :
A
Explanation :
Without any context or information about the specific industry or market being discussed, it is impossible to accurately determine the size or number of potential customers represented by each acronym. However, "SOM" typically stands for "Share of Market" and refers to the portion of the total market that a particular company or product can realistically capture. Therefore, it is likely to be smaller than the other options, which do not necessarily refer to a specific portion of the market.
Learning Objectives
- Absorb the framework and tactics for measuring market size and distinguishing the discrepancies between Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market.