Asked by melissa aguirre on May 12, 2024

verifed

Verified

Name the talent agent who headed MCA, innovated packaging, and eventually rose to the top of a major studio.

A) Jules Stein
B) Lew Wasserman
C) Steven Spielberg
D) Ari Gold

Talent Agent

A professional representative who seeks and negotiates employment and endorsement deals for artists, entertainers, and athletes.

MCA

An American media company known as Music Corporation of America, which evolved into a powerful entertainment company before being acquired by Universal Studios.

Lew Wasserman

A prominent American talent agent and studio executive, known for his influential role in shaping the modern entertainment industry.

  • Explain the contribution of talent agencies and agents in shaping the progress of movie production and distribution.
verifed

Verified Answer

KS
KAMAL SINGHMay 12, 2024
Final Answer :
B
Explanation :
Lew Wasserman was the talent agent who headed MCA, innovated the concept of packaging (whereby the agency would provide an entire roster of talent—actors, directors, writers—for a project), and eventually rose to the top of Universal Studios.