Asked by Yesenia Zacharkiw on Jun 16, 2024
Verified
Microsoft is interested in customers' perceptions of Windows 8, its new PC operating system. Since the research goal is rather specific, Microsoft should conduct its own __________ research by asking customers to complete an online questionnaire.
A) secondary
B) primary
C) qualitative
D) observation
E) experimental
Qualitative Research
Research that collects non-numerical data to understand concepts, opinions, or experiences through methods like interviews or observations.
Experimental Research
A research methodology where variables are manipulated to observe their effect on a subject in a controlled environment.
Observation Research
A qualitative research method involving the systematic watching and recording of behaviors and events in their natural context without interference.
- Identify the differences between primary and secondary data and understand their importance in solving specific marketing problems.
Verified Answer
AC
Amazon CueenJun 19, 2024
Final Answer :
B
Explanation :
Primary research is conducted to gather data directly related to a specific issue, problem, or question, such as customer perceptions of a new product. In this case, Microsoft would be collecting new, firsthand data through an online questionnaire to understand customers' perceptions of Windows 8, making it primary research.
Learning Objectives
- Identify the differences between primary and secondary data and understand their importance in solving specific marketing problems.