Asked by Emmanuel Rodriguez on Apr 29, 2024
Verified
Media richness refers to the relative costs of advertising in the various mass media.
Media Richness
A theory that describes the capacity of a communication medium to accurately reproduce the information sent over it.
Advertising
The action of calling public attention to products, services, needs, etc., especially by paid announcements in print, broadcast, or online media.
- Comprehend the theory behind media richness and its effect on successful communication.
Verified Answer
NG
noemi gonzalezMay 02, 2024
Final Answer :
False
Explanation :
Media richness refers to the capacity of a communication medium to convey rich and complex information. It is not related to the cost of advertising in different media.
Explanation :
Media richness refers to the degree of ambiguity and interactivity of a communication medium, not its cost for advertising.
Learning Objectives
- Comprehend the theory behind media richness and its effect on successful communication.