Asked by Stacie Batchelor on Jul 05, 2024
Verified
Matt knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Matt's firm must look at everything it does
A) in order to value each person in the organization.
B) for each generational cohort.
C) to avoid cultural clashes.
D) from a consumer's point of view.
E) to sensitize organization members to ethical values.
Value-Based Marketing
A marketing strategy focusing on providing products or services based on values that customers find important, often related to ethical, environmental, or social concerns.
Consumer's Point
The perspective or standpoint of the consumer, concerning their preferences, opinions, and behaviors towards products or services.
- Understand the principles of value-based marketing and its role in distinguishing a brand in a competitive marketplace.
Verified Answer
ZK
Zybrea KnightJul 06, 2024
Final Answer :
D
Explanation :
To provide greater value to consumers than competitors offer, Matt's firm must look at everything it does from a consumer's point of view. This means understanding the needs, wants, and preferences of their target customers and creating products and services that meet those needs better than their competitors.
Learning Objectives
- Understand the principles of value-based marketing and its role in distinguishing a brand in a competitive marketplace.