Asked by Lonette McMorris on May 07, 2024
Verified
Mateo is a marketing executive at a firm that manufacturers snack foods. He is currently working on a proposal to promote the company's new line of veggie chips. While preparing for the presentation, he keeps in mind the marketing directors of the company, who have the power to adopt the plan. He also notes that his marketing manager might approve or reject his proposal before it is presented to the directors. On the day of the presentation, Mateo notices that the sales manager, the finance manager, and the production manager are also present to offer their comments on the proposal. In this scenario, who among the following individuals is the gatekeeper for Mateo's proposal?
A) the sales manager
B) the production manager
C) the finance manager
D) the marketing directors
E) the marketing manager
Gatekeeper
The audience with the power to decide whether your message is sent on to other audiences.
Marketing Manager
A marketing manager oversees planning and executing strategies to promote products or services, aiming to increase demand and sales.
Marketing Executive
An individual responsible for overseeing the planning and execution of marketing strategies to promote a company's products or services.
- Recognize the distinctions among different organizational audiences and their parts in facilitating communication.
Verified Answer
WA
Wiredu AndrewsMay 12, 2024
Final Answer :
E
Explanation :
The marketing manager acts as the gatekeeper for Mateo's proposal because they have the authority to approve or reject the proposal before it reaches the marketing directors for final consideration.
Learning Objectives
- Recognize the distinctions among different organizational audiences and their parts in facilitating communication.