Mason works at LoftCo, Inc., in an operations department focused on the internal processes perspective of the balanced scorecard performance management system. It is critical that the work in this performance area is linked to at least one strategic objective within the company.

The balanced scorecard performance management system emphasizes aligning departmental and individual objectives with the overall strategic objectives of the organization. Therefore, Mason's work in the operations department, focusing on the internal processes perspective, must be linked to at least one of LoftCo, Inc.'s strategic objectives to ensure that his efforts contribute effectively to the company's overall strategy and goals.