Martha is from a culture that has a tightly knit social framework. She is a part of a non-governmental organization in which the members strongly depend on each other and value group decisions. It is evident that Martha belongs to a culture that is characterized by _____.

A) individualism
B) collectivism
C) communalism
D) socialism

Learning Objectives

• Comprehend the significance of cultural dimensions like power distance and the individualism-collectivism continuum in the international business environment.
• Gain insight into the relationship between cultural perspectives like collectivism, individualism, masculinity, and femininity, and their repercussions on business and managerial approaches.