Marketers can most likely use the product life cycle concept as a tool for ________.

A) predicting sales trends
B) targeting niche consumers
C) conducting advertising tests
D) collecting data for product analysis

Product Life Cycle

The progression through successive stages of a product from introduction to growth, maturity, and decline, affecting marketing and management strategies.

Sales Trends

The direction and movement in sales performance over a specified period of time, providing insight into consumer behavior and market demand.

Niche Consumers

A select group of consumers with very specific preferences and needs that are different from the larger market.